Empower Marketing - Case Study - Health Essentials

BACKGROUND:

Health Essentials is a complete health center that promotes natural living and wellness through a wide variety of treatments, quality herbs, vitamins, and an abundant amount of health information.

Melissa Clapper had the opportunity to work in the traditional medical field as an Emergency Medical Technician and Registered Nurse for twelve years. She was continually bothered by the almost epidemic amounts of diabetes, cancer, heart disease, MS, etc. in her “healthy” community. It did not take long to figure out that the constant pill pushing and surgeries would have been relatively easy to decrease with some major lifestyle changes.

Health Essentials was created after she received her acupuncture training. It was at that point when she felt that it was important to bring a relaxing, educational and beneficial alternative to the traditional medical options that were available in Eastern Colorado and Western Kansas. She also saw a large need for quality organic foods and high quality vitamin supplements. With this vision in mind, Health Essentials was born.

“Healing the Body and Soul” became her mission statement as she developed her clinic. She has been blessed with extremely talented healing practitioners and knowledgeable staff which enables her clinic to offer a huge variety of services and products to the community.

SITUATION:

When I met with Melissa, she had grown her business to a level where she was finally ready to create some focused marketing efforts. She knew the importance of marketing, yet was intimidated by the thought of handling her own marketing.

She didn’t know where to start and knew that every move she would make would cost money. She also knew that marketing mistakes could become costly quickly. Being a small business owner, she also faced the reality of wearing a lot of hats and would need to continue to do so in order to grow the business. That meant the time she could spend on marketing was limited. So whatever marketing solution she implemented needed to be easy.

SOLUTION:

When she saw the toolkit, she was excited because she thumbed through the books and realized how easy they were to read. She also understood how valuable the information was. She had never seen a solution that provided so much education along with the tools to implement. Melissa looked at this solution as a way for her to maintain control without risking a lot of money in potential mistakes. She felt it was a solution that would make marketing her business easy, affordable and fun.

She went through the program and has completed the following:

RESULTS:

After 6 months, Melissa has seen a tremendous difference in her business, both internally and externally. Internally she has made several staffing changes. She now has a team that is excited and enthused about the new direction the business is taking. Each of the employees and even the contractors are excited about the colors, the brand and the entire marketing program that is being implemented.

Externally, Melissa has seen a significant increase in business. Revenues are up three fold from last year and the projections are strong. With the updated financials, she has just purchased a new building to house the business instead of leasing long term. She indicated this would not have been approved by the banker based upon her financials from last year.

Quite frankly, she is quoted as saying, “I wouldn’t be in business without the marketing toolkit.” It has made an unbelievable difference in her business and she knows that she now has the tools to continue marketing her business effectively. And, just as important, she has the foundation to continue building effective marketing that will continue to generate revenues long-term.